What I do +

questions I

help answer

I specialize in defining and executing B2B go-to-market strategies.

My experience is with social media, advertising, emerging tech, e-Commerce and retail organizations. My work has had global impact, and I have held roles in both North America and Europe.

I am a cross-functional connector who is at home in ambiguity!

Who is this product right for?

  • What types of customers would benefit?

  • What is our unique value?

  • How do we compare competitively?

  • What is our story and positioning about that value?

What’s our go-to-market plan?

  • What is the scale of this launch, and what assets and resources are required to educate the market and sales teams?

  • What cross-functional teams need to come together to launch this product thoroughly?

What’s next?

  • What are our product adoption targets?

  • How is market reception post-launch?

  • What are the priorities for future updates to the product?