itsme®

As the founding Product Marketing leader at itsme®, I’m establishing the function from the ground up.

My work includes overhauling messaging and positioning across industries and use cases in itsme®’s B2B2C model, ensuring its value resonates with diverse audiences. I’ve also developed the go-to-market strategy for a transformative new offering that will expand itsme®’s reach and international presence. By aligning the company’s marketing efforts with its ambitious growth goals, I’m helping itsme® elevate its position as a trusted leader in digital identity.

itsme® is a leading digital identity platform based in Belgium, trusted by millions of users across Europe. It simplifies secure authentication, electronic signatures, and identity verification, empowering individuals to access services seamlessly while ensuring their data remains protected. Beloved for its convenience and unmatched security, itsme® is deeply integrated into everyday life in Belgium, with widespread adoption in banking, government, healthcare, and e-commerce. Its growing presence across Europe cements its reputation as a cornerstone of trust in the digital age.